july

No one wants to take risks unless 

A) it is a sure thing
B) they are desperate 
C) they are bored

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

(A1) A lot of risk-taking is perceived risk arbitrage.

Something that seems like a sure thing to one person could appear to be a total scam to another.

(A2) Something risky for one person (whose health insurance is tied to their old job they'd have to quit) may be safe and exciting for another person (safety nets).