Founders

the holy grail metric: 

# of clicks 

reduce # of clicks for a user to do an action 

rigorously optimize for this

wdyt?

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

counterpoint: mainly do this post-PMF

too easy to conflate amazing ux with providing real value, but it doesn't last.

some friction can be good to "reveal preferences" of users (if it's worth it for them, they'll jump through hoops to get it).

reducing friction after PMF is a great amplification lever.