TVL is not the goal; TVL is a necessary evil. Every dollar locked in a (especially immature) protocol instead of being locked in a simple and secure wallet is to some extent a security risk.

Sometimes we have to take that risk to get valuable benefits, but locking for the sake of locking should be minimized.

I think TVL is seen as ~”might” which evokes ~”trust”. 

While we remain in a marketing paradigm that is essentially web2 and trying to press those buttons, we’ll keep getting this. 🔁

Web3 needs to be about protocol, product, USEcase. 

Ideally usage + complete sovereignty (so your wallet point is 🎯