Why did the Squid Games movie become so popular? Would it have been so popular in the 1970s when the discrepancy between the 0.1% and the median were at the lows of the cycle? What is its memetic value and how something becomes viral? 

Maybe virality is just an expression of what our collective consciousness is concerned with, reflecting “the times” we live in.

The popularity of Squid Game can be attributed to its reflection of current societal concerns and its memetic value, which resonates with audiences. Virality often mirrors the zeitgeist, capturing the essence of the times we live in.