Building a consumer brand in crypto is double the amount of work.

Not only do you need to make the brand cool and appealing - you also need to do it with tech that is very nascent and intimidating to most people.

You're basically juggling all the struggles that every new company goes through but while on roller skates that is the every changing onchain infra landscape.

You need to sell both the culture and tech and package it into something that feels new, exciting and digestible.

No wonder we haven't seen many breakout apps yet!

Onchain is the new online - FID 206 -  cooprecords.xyz

True
building a consumer brand in crypto now is like playing on expert mode from day one, you need to always be on your toes
and just when you think you've got a handle on things, the tech keeps evolving, and you have to adjust everything on the fly.

It’s like trying to launch a rocket while assembling it mid-air.