Lettermark logos are a type of logo design that uses a company's initials or abbreviation.They prioritize simplicity and instant recognition, a great choice for companies with long names.

Examples:
 - HP (Hewlett-Packard)
 - IBM (International Business Machines Corporation)
 - BBC (British Broadcasting Corporation)

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Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern yet? They’re the initialisms of a few famous businesses with rather lengthy names.