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Methods of Prosperity 43 
TL;DR
In the early nineties, finding useful information on the internet was challenging. This was due to the rudimentary nature of search engines. They often functioned more like directories. Both Yahoo! Search and LookSmart launched in 1995. In 1996, two guys from Berkeley, California, founded Ask Jeeves. This search engine was innovative at the time. Users asked “Jeeves” questions rather than searching with keywords. They launched it in 1997, but Ask Jeeves had limitations. The breakthrough came from Larry Page, a PhD student at Stanford University. He developed the PageRank algorithm. It ranked web pages based on the quantity and quality of backlinks. This laid down the groundwork for what would become Google. Larry Page collaborated with a fellow PhD student whom he met at Stanford. His name is Sergey Brin. They called their project “Backrub.” Which aimed to map the web’s link structure. Backrub soon outgrew Stanford’s network resources. This problem led them to ...