Paragraph

Part 45: Sergey Brin and Larry Page (conclusion).
TL;DR
In 1998, Bill Gross launched GoTo. It was a pioneering search site that introduced pay-per-click (PPC) advertising. PPC works by auctioning search results to the highest bidder. Yahoo acquired GoTo and renamed it Overture. Overture wasn’t a top search destination. But it laid the groundwork for the now-standard PPC advertising model. Page and Brin placed Google under Eric Schmidt’s leadership as CEO. Under his leadership, it evolved PPC further with AdWords in 2002. AdWords enhances it by considering both bid prices and clickthrough rates. It also introduced the “quality score” for ad relevance. This innovation propelled Google ahead of Overture. They attracted major partnerships. Which led to Yahoo’s failed attempt to acquire Google for $3 billion. Google’s strategic advancements continued with the acquisition of Android in 2005. Android allowed Google to enter the mobile market. This move challenged Apple’s iPhone and advertising...