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Methods of Prosperity 41: Mark Zuckerberg
TL;DR

Peter Theil would consider Facebook a natural monopoly. It’s become THE social networking platform. Most people connect with family and friends on Facebook. Features including the “Like” button solidified its early dominance in the market. Facebook introduced the Like button in 2007. Which simplified user interactions and promoted content based on engagement. As a second–order consequence, sensational or divisive content is often prioritized. Facebook introduced the Open Graph in 2010. Which further integrated web content into Facebook. This enhanced the presentation of shared content. False information became an issue.
During the 2016 U.S. Presidential election, the spread of misinformation became problematic. Fabricated stories and Russia-backed content aimed to influence the election. Distorted information reached millions of Americans. Cambridge Analytica had something to do with it. They used millions of unauthorized profiles to influence voter ...