technology

Your content is unlikely to be shared unless you are creating this type of content.

We worked with 58 companies and analyzed 4002 pieces of content they created and published over the last 3 months.

Look at the share rates by content type.

Video and infographics are the real winners.

All other forms of content just aren’t getting shared as much.

This doesn’t mean you shouldn’t leverage other content formats. But if your goal is shares, you will probably do the best by creating videos.