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Andrey | Goverland
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The problem with consumer crypto positioning themselves as an improvement to existing solutions in web2 is that current narratives (value proposition) don’t cling to most existing web2 users to make a switch to a worse or comparable UX. Consumer crypto products that will bring millions of new users to crypto will be wholly new products that were not invented yet in the web2 world, most likely because it was not technically feasible. What could we build, which is impossible in the web2 world, but millions of users would love using it?
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