The sharpest thing Base did was that it rebranded crypto/web3/blockchain to onchain.

It’s hip, fun, easy to pronounce and remember, and most importantly captures the essence of the ownership economy.

The onchain economy is just getting started.

@base builder. Obsessed with new models of global human coordination.

Player /fbi Thinker /sahebism

sometimes we overcomplicate crypto by naming things like we're all PhD-level experts

Nah fr, “onchain” has to be the best slang to come out of crypto