I keep re-reading this article to see if I can understand how this company’s ultimate offering is defensible and it seems as clear as day to me that it’s not. 

If all they do is store the data, how can they sustain?

What am I missing?

I keep re-reading this article to see if I can understand how this company’s ultimate offering is defensible and it seems as clear as day to me that it’s not. 

If all they do is store the data, how can they sustain?

What am I missing? 

https://decrypt.co/197412/celebrities-using-ai-to-get-ahead-of-deepfakes