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Matthew Fox 🌐
@matthewfox
Great post by @joey This playing out is a huge part of my thesis for "mini apps" and where this goes next year Been refreshing to hear and see this tide start to accelerate the past 2 months Faster https://www.flyingpenguins.io/p/software-is-the-new-content-marketing
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Samuel ツ
@samuellhuber.eth
See Morpho frame 1125 users in 24 hours using the frame All highly targeted crypto users that should see how easy DEFI is 🦋 higher
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Matthew Fox 🌐
@matthewfox
Mini apps killed the video slop (Eventually)
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Samuel ツ
@samuellhuber.eth
Nope video slop will drive awareness to mini apps 🥲 co existence I think
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Matthew Fox 🌐
@matthewfox
We're due a reversal in content quality Its going too far The same slop moves from one platform to another on a time delay Automation & AI content farms are rapidly flooding platforms, algorithms will improve, content Q/A will improve The slop will continue to be produced but it wont propagate on platforms anywhere near the degree that it does today Mini apps will provide stickier experiences, create more viral moments, create bigger impact & eat into what is currently a vastly oversaturated video slop diet Even if it means winning at the source (budgets) as opposed to the delivery point (feeds) This is what I mean more than mini apps will replace video lol
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Samuel ツ
@samuellhuber.eth
The reengagement of users with thinks like notifications is what I find super interesting here Though the slop comes from AI if so then budget is no concern? So AI slop fills video, budget fills mini apps Distribution then goes mini apps to avoid slop?
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Matthew Fox 🌐
@matthewfox
Still a lot of marketing budgets going to 1 person AI farms driving terrible ROI - see this week in/week out on the agency side Cost of production may be trending to zero but its bringing quarterly marketing budgets with it lol Not sure how it plays out just know which one I'm longing and which one I'm shorting and why - with skin in the game in both
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