Founders

There are 3 business models for apps.

1. Free with ads
2. Subscription
3. Transaction fee

The common thread for all three models is the user—a person, business or AI—has money to spend. 

That’s obvious for 2 and 3 since the model involves spending money directly with the app.

But for 1, if your user base doesn’t have money to spend, the ability to monetize via ads will be low.

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Curious what you think of #1 but with opt in rather than opt out, with incentives for opt ins (even better perhaps based on interaction with ads). To me the idea of decentralized social media can thrive by acknowledging that ads have no value without interaction and ultimately the users should be paid for their time interacting with and being willing to tolerate the ads. The fact that most socials drown you in ads then charge you to remove them drives a lot of bad will.  I think there is opportunity to both have ad revenue and make us not hate it by doing a micro rev split. With Rewards and wallets it’s basically already setup to execute.

Artist
Designer
Brand Builder
Gamer
Degenerate
Based AF
Fully Onchain

Anyone that wants the incentives. People here already grind for pennies on airdrops, is getting paid a microtx for clicking an ad in the app higher friction than the scavenger hunt most airdrops ask for? It’s a fair question to wonder who would opt in but idk that’s where my head is at from a marketing and consumer standpoint. How can ads be beneficial to both the platform and the user and not be intrusive and predatory? Seems like a necessary solve and one that should be experimented with 🤷‍♂️ (by anyone not just FC in particular)