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Saksham Jain
@saksham
Exchanges are the primary onramp for consumers. Coinbase is the leading exchange and will direct hundreds of millions of people to Base. Coinbase's strong US market presence gives them unique leverage. They're not just directing traffic, but creating an ecosystem lock-in: The partnership with Farcaster adds a crucial social layer, creating a finance-social ecosystem loop. This combo addresses the first inclination of Web2 users entering crypto, which is often driven by capital incentives. By front-running this with their distribution power, Coinbase is positioning Base as a natural entry point for mainstream adoption. It's a smart play leveraging their strengths in both finance and user acquisition.
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