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Dan Romero
@dwr.eth
An optimistic case for the new Zora model 1. Everything that can be a token, will be a token. This trend is accelerating because the largest capital market in the world—the US—is finally has a pro-token regulatory environment. (Using coin and token interchangeably here.) 2. If you create digital media, you can immediately can earn money. No bank account, payment process or platform (Zora contracts are a protocol). 3. Additionally, if you create digital media that goes viral, i.e. captures internet-scale attention, you can make a lot of money. Traditionally the only beneficiaries of internet-scale attention are the web2 social media platforms—they monetize via attention (time spent) and they minimally share the upside with the creators. 4. Coins (ERC20) are the most composable primitive in crypto. Order of magnitude more than NFTs (ERC721). Leads to weirder / emergent use cases. 5. Zora open editions fee distribution stack is underrated for curator / app layer monetization.
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Callum Wanderloots ✨
@wanderloots.eth
Do you see this as being sustainable for the average person, or more for people who happen to go viral? This model intrigues me a lot, but hasn’t quite clicked from a practical implementation standpoint as an evolution of social media + assets
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Dan Romero
@dwr.eth
One plausible future reality 1. 80% of posts don't earn anything 2. 19% of posts earn <$100 3. 1% of posts earn >$100 Don't focus on the exact percentages, napkin math, adjust for spam, etc. But the apply the same power laws that already exist internet, but possibly, you get better monetization for the middle cohort. And then the power law winners capture more of the upside instead of the platforms.
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SAINTLESS
@saintless
i agree w/ this the reality is that most content isn't worth much people are holding on to this old model of thinking that token + jpg = art = it's worth money most art doesn't sell or is worth much let alone media content optimizing for liquidity is always great luckily we have many platforms and many options for tokenizing things, it's not like zora is a monopoly on tokenization
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Callum Wanderloots ✨
@wanderloots.eth
Part of the reason most art doesn’t sell/isn’t worth much is a result of the current system devaluing digital assets via “posts”, so does this do the same for tokenized assets? Can you elaborate on what you mean by optimizing for liquidity? That part hasn’t quite clicked for me yet haha
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max 🎩🚂
@baseddesigner.eth
the last point exactly, if it’s something meaningful it won’t be shared as a post on zora and if it will it’s gonna fail unless jacob or dan will personally promote it but even then it’ll be short lived
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