As someone currently involved with a Web2 company that is developing solutions on a blockchain platform, Here is what I learnt :

1) Successful mid-tier Web2 companies prefer solutions that are seamless and easy to implement.

2) Web3 teams (tech) can often function as smaller group, within established businesses there's hardly a team dedicated in tech with 100% focus on web3 since they have web2 tasks to finish, which can affect the transition to blockchain.

3) Referring back to the first point, there is an increasing demand for plug-and-play solutions and fiat-to-crypto borrowing systems. These solutions should not be complicated for customers  and should not disrupt existing operations or product roadmaps.