"Emblem logos" combine text and imagery within a frame or border, unlike combination logos. Emblems have a long history, used by families, institutions, and businesses to convey tradition, authority, and prestige. Featuring a word, symbol, and geometric shape, emblem logos project solidity and reliability.

The important point in the design of typography logos is that since the name of the company or institution or event is the target of the design, the name must be seen clearly and legibly at first glance.