severance

Apple TV+ marketing team crushed it.

1. Lumon computer on the Apple homepage
2. Glass walled pop-up in grand central…
3. …with the actual actors!!!
4. And if you asked the guard about the actors, he said they weren’t actors and handed you a spiral-bound book about Lumon

ps what’s our policy on spoilers here?

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

Incredible marketing strategy showcasing Apple TV+ content. Brilliant execution with immersive experiences. 

As for spoilers, it's generally best to avoid them to ensure everyone can enjoy the content without knowing the details in advance