Farcaster is proving that a core benefit of crypto is that you can let your UX flourish in a marketplace of clients without losing control of your core business.

We'll look back on 2010-2023 as the dark ages when large social networks had captured and stunted UX by forced vertical integration of protocol and UI.

Perhaps within two years, the awesome diversity of ways to experience and interact with farcaster will make facebook, twitter, and the others seem like obviously failed approaches to maximizing customer value and hence long-term platform value.