Cryptocurrency Airdrops: What They Are and Why They Matter

Airdrops, also called “Token Distribution and Active User Support”, are a form of free token distribution by which projects “distribute” their tokens to users to reward them for their activity, participation in the community or their help in promoting the project.

Here's why airdrops are important and how they work:

🔵 User Attraction and Retention: Airdrops help projects build an initial user base by attracting people interested in free tokens. This helps create a community around the project, which is essential for its success.

🔵 Marketing and Promotion: The distribution of tokens by airdrop increases the notoriety of the project. People who receive tokens often talk about it around them, which promotes viral diffusion and attracts new users.

🔵 Activity Encouragement: Projects can distribute tokens to users for specific actions: likes, shares, participation in discussions. This promotes engagement and helps create a more act…