embedded wallets allow your users to onboard however they want and begin earning instantly. e.g. throw in a $5 activation bonus without requesting their bank details, venmo handle, KYC, geolocation, etc. and now they're part of the crypto economy. sponsored transactions / 4337 enable further interactions and withdrawals without requiring arbitrary ETH.

the wrinkle, as always, is the app store. apple is strict about when they allow cash-equivalent incentives / transfers. different countries observe different compliance rules on crypto airdrops, stablecoins, and digital wallets.

the open secret for smaller apps these days: FAFO