PSA, the point of starting an agency isn't to get rich -- it's to serve your clients. 

It's so tone deaf when agency owners brag about growth and margins, especially in public. 

Clients don't want to hire an agency that has scaled 20x and is raking in millions for its founder: they want the best work, from the best team in the world -- for a fair price. 

If you wanted to get rich, you should've gone into PE, become a founder of a venture-scalable business, joined an early startup that was headed for the moon. 

When you focus first on extracting value rather than creating it, the work inevitably suffers.

The agencies that stand the test of time aren't the ones that grew fastest – they're the ones that consistently delivered incredible outcomes.

True agency success isn't measured in MRR or headcount – it's measured in repeat business, referrals, and work that makes both you and your clients proud.

yeah.

Founder & CEO at Ghost 👻
withghost.co
before: @Variant, R/GA, other thingies

writer of manifestos, petter of cats.

in devotional pursuit of a more beautiful internet.

(i mean this sincerely btw! i admire the heck out you for how you're building ghost and the quality of work you're doing)