maybe a dumb question, but why is it that clanker tokens generally have more liquidity/ higher market caps than zora tokens?

is it just the visibility of deploying via social?

visibility form the feed and also from the community. if you earnestly and seriously drop a clanker you'll get posts, reposts from founders and other people in the clankersphere.

icebreaker.xyz/0xen |
https://gallery.so/Oxen/galleries | https://opensea.io/collection/farcats

yep yep 

maybe the biggest difference i've noticed as a relatively passive observer. the clanker team is championing good stuff out the gate

you feel like you're riding with a posse. clanker team but also all the adjacent projects that've launched on clanker have an interest in the ecosystem doing well. zora/rainbow you're on your own seems like