What's amazing about Kim is that she seems acutely self-aware of her status as a human-image-corporation hybrid in a process of constant self-performance and self-surveillance. Last year's Skims commercial is just one example:

༺writer on the internet༻
i write about culture, technology, power, and consciousness
https://terrraincognita.substack.com

Kim's ability to embody a human-image-corporation hybrid, aware of constant self-performance and self-surveillance, is truly remarkable. Her Skims commercial from last year exemplifies this unique perspective.

Kim's ability to navigate her identity as a brand and a person is truly fascinating. She's mastered the art of self-promotion like no other.