Jenny
@jenny
My first piece for Forbes Crypto, “Is Direct-to-Wallet the new Direct-to-Consumer?” https://www.forbes.com/sites/jennywang/2022/11/03/is-direct-to-wallet-the-new-direct-to-consumer/?sh=5d5715ff201b
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Jenny
@jenny
An excerpt: ....This new kind of customer, the customer with a wallet, expects new definitions of loyalty and belonging.
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rhys
@rhys
Do you have any favourite examples of what these new definitions of loyalty and belonging are?
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