Times New Worldᵀᴺ

it took me a minute to read and fully digest this incredible article from @rileybeans but HFS– there’s a lot of ideas in here that i won’t be able to un-hear for a long time: https://app.t2.world/article/cm0y62pxc8674511zmcclu5148q

my tasting notes:
(i). i finally feel like i’m not crazy for finding quests boring AF. as a non-gamer and non-developer, i have struggled to understand the popularity of  quests, which i chalked up to just not being a gamer. however, i do understand  “fun” as a motivator, and that framework is powerful

(ii). the future is an experience economy 🫰🫰🫰 brands are no longer just logos and products—they’re launchpads for experiences. I'm bullish on accelerating collective storytelling (meme-making), cultural activations (events), and ritual design for the sake of more fun world building

(iii). "Collaborative play is additive to community care, not extractive" as a north star for all brand builders (in house, out of house) to keep in mind

editor-in-chief @eic.eth hosting /rileybeans /community /printmedia & co-host /words /gaycoinz 

see more here 👉🏻 https://seemore.tv/rileybeans

co-founder and creative director at /timesnewworld 

amateur boxer and professional lurker

(iii) is gold. Make that a First Principle and the knot unties itself, then myriad pleasurable paths reveal themselves.

Thank you for posting that.