Every business has a target market; your logo should speak to that audience. What other kinds of products attract your target market? What do those logos look like? You want to be unique, but you need to stay focused on what kind of look will attract the customers you want.

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The importance of a good logo in business
Special recognition: As a brand symbol, the logo promotes brand recognition and differentiation from other competitors. ...
Expressing brand identity: Logo plays a key role in expressing brand identity and values
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