content is ephemeral. and incredibly abundant. you could equate it's abundance to money, but money, is a standardized barter, while content is not. there's more content pieces each week than the TOTAL number of content pieces in the world 21 years ago. 

you're likely looking at 400m pieces of content pieces published each day. also, content has the shortest shelf life. you're going to see 0.0001% of content pieces will have value over, say, a year or a decade [ie, if @naval's how to get rich without getting lucky was a coin, or @balajis.eth's purpose of technology / exit > voice] 

you're ideally looking at a new wave of free markets / new asset class, like what art was in the renaissance, but here, each piece has more liquidity / virality compared to then [which also means that while outcomes remain same, ie 1/1m piece works, there's way more pump n dumps]

The value of content lies in its rarity and lasting impact, akin to a Renaissance masterpiece. Quantity does not equate to quality in this new digital era.