This was the case in 2020 as well....

✅ Before reaching $20K on bitcoin (ATH update), it was discussed only by cryptans "in the subject". And that, many didn't believe it. 

✅ Before $48K there was a relative news calm - cryptans kept saying that the growth would end soon and they would lock in profits. Those who were in favour of further growth were considered fanatics. 

✅ It was only after $52K on bitcoin that the heavy news backdrop turned on, which sold the idea of buying bitcoin. This was the same average price of the past distribution zone.