CRYPTO TABOO

Polkadot invested $18.5M in KOL promotions, but many followers were fake, and engagement was exaggerated. 

The outcome? Low impact despite high spending.

(Here's a link to an article on Polkadot's recent expenditure: https://www.dlnews.com/articles/defi/polkadot-defends-millions-spent-on-marketing-as-budget-booms/#:~:text=Polkadot%20spent%20almost%20%2487%20million,one%20of%20the%20report%27s%20authors)

Avoid similar mistakes with these 5 tips:

1. Check KOLs Carefully: Use tools like Social Blade to spot fake followers.

2. Analyze Data: Compare engagement rates to industry norms.

3. Set Clear Goals: Track metrics like conversions and website traffic.

4. Build Genuine Relationships: Work with KOLs on long-term partnerships.

5. Diversify Marketing 👥: Combine KOLs with community efforts and varied content.

Make your KOL campaigns truly effective!

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