Silicon Valley Daily

Reddit at $30B was not on my bingo card.

1. While traditionally their ad product was bad, they have been smart in leaning into the "[query] reddit" organic behavior. Other than Google and Amazon, one of the few at-scale websites that have consumer intent. Very good for ads.

2. LLMs are massively transformative for their business: a) data licensing to all the major players b) automatic translation for UGC advice / recommendations (see "[query] reddit").

3. No meaningful competition from feed-based social networks. Missed opportunity for Quora.