1/2: “Why Ethereum?” Is actually “why crypto and how to do it right via Ethereum” 

what the crypto industry misses all too often is that it sells to itself. same narratives, same events, same people when there’s a much larger set of people to sell and market to who have no idea what any of this is and likely need it more. 

so before we can explain why ethereum, we have to explain, in our words, why crypto. only then can we become a credible voice to lead the next generation of crypto founders, users, institutions and more. only then can we actually differentiate our voice from the noise. from the endless panels that just say the same things. from the same insiders selling to each other with the same vocabulary and the same ideas. all producing the same ponzis dressed in credibility.

to win, ethereum has to become the first point of entry. not for insiders, but for the people of the future.

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 