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ted (not lasso)
@ted
new large-scale study from MSU evaluated need for uniqueness among 1M+ people from 2000 to 2020. findings + commentary: 1. people who took the survey in 2020 report much lower need for uniqueness (top left), meaning more people want to blend in vs. stand out. could be that social media has led to cultural homogenization with the pursuit for virality trumping originality. ultimately, huge arb opportunity if you do want to stand out. 2. the most dramatic difference from 2000 is willingness to defend beliefs publicly (bottom right). this is not surprising given social risk of speaking out has increased (cancel culture, losing a job) and expression of beliefs now seems more about signaling group identity / tribalism (performative). 3. the desire to not always follow the rules had the most variable trend (bottom left; down-up-down-up). researchers have no explanation, but '13-'15 was when twitter, fb, ig started introducing lots of "guidelines" + algo (trends up). '16 was trump, brexit (trends down).
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Raven ✞ 🎩
@raven50mm
While the data is fascinating, I’d argue the tides have shifted again—especially post-2020. The pandemic cracked open so many illusions. People got quiet, yes, but I think that silence was actually a setup for something deeper. We’re now seeing a collective push toward authenticity—not just as a branding buzzword, but as a survival mechanism. In a world flooded with sameness, standing out isn’t about performance anymore—it’s about alignment. And alignment is magnetic. There’s massive opportunity right now for people who are willing to be real—not viral.
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