"Emblem logos" combine text and imagery within a frame or border, unlike combination logos. Emblems have a long history, used by families, institutions, and businesses to convey tradition, authority, and prestige. Featuring a word, symbol, and geometric shape, emblem logos project solidity and reliability.

These types of logos usually consist of the brand name or word along with a symbol (although this symbol may also consist of letters or the alphabet). The symbol in this case can be used as part of the brand word in the logo display.