wild to notice that Operator is receiving targeted ads based on past searches i've had it do

it's working away and i'm barely even looking at it

implications of this are profound once u start to really internalize them

founder, Nocturnal People ✦ product marketing for hard startups ✦ nocturnal.so ✦ keliz.xyz

if a huge % of ad impressions will soon be shown to agents rather than people, think about what that means even in the short term for:

> ad creative
> overall campaign performance
> the number of impressions needed to cut thru
> how you define and measure your funnel
> how you decide what to spend per channel
> ad placement / density per screen
> competition for certain search types & keywords related to popular agent use cases

etc etc etc

what am i missing?

Mechanical engineer, spec e30 racecar racer, skier, golfer, uconn huskies fan, dad.

I think if I'm an advertiser and i have the option to pay only for ads seen by humans, i would choose that. It would be interesting to get some data on whether agents are influenced by ads. I assume they don't really give clicks, but maybe they can learn from impressions?

i think it depends — consider the implications for both advertisers and products/sites running ads, either way