0 reply
26 recasts
26 reactions
The chain that wins will be the one that solves events, programs, and partnerships that demonstrate crypto’s power as an accessible, seamless utility – Sports, esports, music festivals, IRL meetups, and workshops hold massive potential to bridge Web2 audiences into Web3— I’m already seeing this demand from Fortune 500 brands and clients we service.
Web3 needs to respect the systems that worked for Web2 = events, retail, and real-world partnerships that bridges non-crypto audiences to on onchain pipelines. Token-gated tickets, crypto payouts, and exclusive experiences aren’t just marketing strategies—they’re tools for building loyalty and driving education (Apple being the best example of this)
The chain that masters Web2-to-Web3 partnerships this year will dominate. Unfortunately, there’s a real shortage of people who truly understand both sides, making education the most important piece right now. The solution = More IRL events led by people confident enough to host and teach. 1 reply
0 recast
8 reactions
1 reply
0 recast
1 reaction
1 reply
0 recast
1 reaction
