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My web3 marketing stack (that I actually use)
Not theoretical, not vibes.. this is the real toolkit I use across campaigns, paid media, KOL tracking, and community growth..let’s break it down 👇
1. Ad Platforms
- Traditional: X Ads, Google, Telegram, Reddit
- Web3 native DSPs: slise, hypelab, dot audiences, coinzilla, @addressableio
- On-chain targeting: @addressableio, withblaze
2. Attribution, Research, Analytics & Reporting
- Off-chain analytics: google analytics + GTM
- On-chain analytics and research: @safary, @cookie3com @dune.eth
- Heatmaps: Microsoft Clarity, Hotjar
- Sentiment analysis: Meltwater
- Traffic analysis: Similarweb
- Performance dashboards: Looker Studio (Supermetrics for automation) 1 reply
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3. KOL Management
- Performance-based payment structure (ref share, bounties, tracking sheets)
- Research & vetting: ProtoKOLs @cookie3com + manual audit (and intuition 😅)
- Campaign planning + execution: kabbal.io
4. Community Growth & Questing
- Platforms: zealy, @questnevents GalxE, @taskonofficial @layer3xyz
5. Content & Scheduling
- Briefs + calendars: Notion, clickup
- Distribution: X (for momentum), LinkedIn (for trust)
- Social listening withblaze, sproutSocial
6. Comms & Project Management
- Internal: Slack, clickup, gather town, loom
- External: telegram + Google Meet
7. Direct Response Marketing
- Lead scraping: Phantombuster
- Automation: with blaze for X and LinkedIn
8. Token Analytics & market tools
- Dexscreener, DEXTools
I’m sure I have missed a few, but this is the core framework powering most of my web3 marketing..
What tools are you using that I should try? 2 replies
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