Tether playbook for physical assets beyond USD is underrated. 

Custody the asset, tokenize it, build trusted brand for exposure to it, profit.

Take sports cards.  Buy 100 canonical Victor Wembanyama rookie cards and custody them. Mint 1M WEMBY tokens as ERC20. 10,000 WEMBY

Nick Tomaino

who is building this?

https://x.com/ntmoney/status/1914677346961170903?s=46&t=CJb1D8GzV2qvXPeMRuc_Wg

Check https://courtyard.io/ they are doing an excellent job with Pokémon cards.

Also https://lisafoundation.com/ for art cc @ilyat

founder @converseapp (acq) - building new stuffs