technology

You’re not actually tracking where your sales are coming from.

You may think that using an analytics solution tells you, but not really.

The first reason is that most people don’t set up their analytics correctly, and the second is that most people don’t understand attribution models.

Check out what we found by talking to 100 large companies (minimum $200 million in annual revenue).

A whopping 31% don’t know what attribution model they are leveraging. These are people in marketing.

Plus, these companies have access to better tools due to their size.

So, if many large companies are doing it wrong, how well do you think small and medium businesses are doing?