Marketing shouldn’t be the scapegoat in crypto
Samantha Yap emphasizes that effective marketing in crypto should focus on transparency, education, and user trust rather than hype. Many projects fail not due to marketing but due to poor fundamentals like lack of product-market fit or technical flaws. Successful examples, like Uniswap, address real user needs through innovation and clear communication. Educational marketing, such as Coinbase’s reports, helps users make informed decisions, fostering industry maturity. Marketing exposes weaknesses rather than causing failures, acting as a natural selection process. To sustain growth, crypto projects must prioritize transparency, consistent communication, and responsible marketing.

In any transaction and business, marketing is one of the basic principles for success and progress.
100 $DEGEN