Bitcoin's rise is attracting more and more luxury brands. Last month, French department store Printemps began accepting Bitcoin and Ethereum payments through a partnership with Binance and Lyzi.
Currently, only a few luxury brands, such as Gucci, Balenciaga, Ferrari, accept cryptocurrencies. In this way, they aim to attract tech-savvy shoppers.
Analysts believe that the rise of Bitcoin and blockchain technology could lead to wider adoption of cryptocurrencies in the luxury market, despite concerns about price volatility. Soon, it will reach the mass segment)

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