ito-en

Started in 1964 by Masanori Honjō - the innovation that Ito-En provided was that tea was previously sold in specialty tea stores in bulk. Ito-en sold these “tea packs” so it could be purchased by anyone

Honjō was a car salesman at Nissan until 1960s, then left to start Itoen with his brother, Hachiro

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

the green bottled one is my fav, although mom said "it tastes weird"