# **Food for Thought: Lens Sponsors**

The right way to fix content creators' income is not by taking more money from the average Lens user. Instead, we need to attract big money to Lens—aka sponsors.

For example, aave could invest in content creators to produce valuable content showcasing how to use its products, driving user engagement and conversion to the platform.

The question is: what are the missing pieces needed to make this happen? 

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