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phragg
@phragg
a lot of what i talk about here (in /founders) directly relates to my experience as a creative entrepreneur on the tech-side and how we have built $OPSYS.
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phragg
@phragg
OPSYS wasn't born overnight. It is a culmination of freelance, self-employment, and DBAs under my name. When I first met @fffflood around 10+ years ago, I was running my own freelance gig, and Dan was immersed in his own studio dubbed Planwork. We found an opportunity to work together.
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phragg
@phragg
fast-forward a year or so, and a couple projects, the more we worked together the more we wanted to legitimize the brand, and create something together. We struggled with names, and eventually had settled on "Collide" as you can see we never launched with that.
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phragg
@phragg
At one point we were called "Made By Catch Boston San Diego" yeah that's a mouthful... We were licensing a brand from a friend in hopes of shared work, resources... as wishful thinking as it was it allowed us to dip our toes into what an agency life might look like
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phragg
@phragg
Around the same time of MBC - we had five founders... yes, FIVE! With that many "cooks in the kitchen" it was apparent how hard it was to align + manage that many people. Additionally, with that many mouths to feed, it was almost impossible to run a successful business. We had to make decisions to specialize and downsize.
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phragg
@phragg
MBC was more of a scrappy shop that we were taking almost everything that was thrown at us. with a burning passion for web3, generative art, we knew that was what our target market was - and from here is where the birth of Operating System came to fruition.
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phragg
@phragg
There's a video I've been searching for by Chris Do from The Futur which he blatantly tells someone during their streamed working sessions that you have to start small. Too many people start companies with too many people at the beginning. Not only are you giving away a lot of your stake in your company, but it's hard to align, and it's harder to grow.
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phragg
@phragg
I can say with conviction that 3 founders is the Goldilocks-zone of running a creative agency. If you can do it all by yourself, that's great, sounds lonely. Even numbers (2, 4) makes decision making hard. Three is perfect. We wouldn't have survived with 1-2, and we wouldn't have grown to this size with 4, 5.
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