A new trend on Twitter is NFT airdrops tied to social media engagement. Projects create interactive campaigns where users must retweet, like, or comment on specific posts to qualify. For example, a popular NFT project might require users to share their favorite NFT artwork and tag the project's handle. This mechanism increases project visibility and community involvement. The effect is a surge in followers and potential buyers. It also creates buzz, driving up the perceived value of the NFTs being airdropped. This strategy leverages Twitter's wide reach to attract both crypto enthusiasts and newcomers.