@base builder #001; onchain cities w/ OAK & city3

Building /seedclub 🌱 /consumercrypto 

Make something people want to be a part of

Managing Partner at Chapter One - www.chapterone.com - proud investor in Farcaster - Join /chapterone

Follow me on Twitter: https://twitter.com/jmj

building @perl & @offmarket | fid #539 | resuming /cheesecoin once we hit pmf 🎯

Investing at @variant
Previously: Messari, ConsenSys
Subscribe: https://www.masonnystrom.com 

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

Cypherpunk. Co-Founder at @onchainden. SafeDAO Guardian. Intern: @jonah

I compiled tips for using Farcaster as part of your GTM strategy ☄︎ 

Here is the best advice on using casts, channels, and frames for go-to-market from:

@masonnystrom 
@jess 
@jmj 
@binji.eth 
@jesse 
@jessepollak 
@jierlich 
@ace 
@qw 
& more

↘︎

Let’s kick it off with the gtm channel created by @binji — a place to stay up to date with the latest techniques

Building /eic |
Surfing the Chain 🌊🏄‍♂️ |
Prev: RabbitHole, Index Coop, Augur

Let’s kick it off with the gtm channel created by @binji.eth — a place to stay up to date with the latest techniques

https://warpcast.com/~/channel/gtm-caster

Almost 1.5 years later, now seems like the right time to share this piece I wrote on Farcaster being the new GTM for startups. 

Now this applies to founders building startups beyond crypto.

Invest time in Farcaster if you’re a founder. 

https://mirror.xyz/chapterone.eth/draomab8h_jRUhTBqGv2FdoKhWx7t1yK90VkY2M3xfk

Next is 2022’s prescient essay from @jmj

Next is 2022’s prescient essay from @jmj 

https://warpcast.com/jmj/0xd440c307

I used to tell our founders that in general the 2 best avenues to get your first 100 users for crypto products are 
- friends and family 
- ct

Farcaster has always been on my radar, but triangulating various anecdotes and data points, I can now confidently add farcaster to the trifecta of best gtm avenues.

@qw recommends Farcaster as another strong avenue for crypto projects to gain their first 100 users

@qw recommends Farcaster as another strong avenue for crypto projects to gain their first 100 users

https://warpcast.com/qw/0xb6f53a8e

interested in what Lyra is doing as a farcaster gtm strategy, what’s great is you can track the success of it onchain 

> how many FIDs who rolled the dice kept coming back 
> how many FIDs that got rewards claimed them 
> how many FIDs continued using Lyra MoM after May 1 

https://warpcast.com/lyra.eth/0xd00714d5

Here @binji recaps @lyra.eth’s campaign around frames and the clean attribution

Derive is the infrastructure layer for crypto derivatives. 

Backed by Framework and GSR. 

Powered by Optimism and Celestia.

derive.xyz /lyra

@lyra.eth have launched a smart marketing campaign using Frames. They have:

1) Built a frame for users to roll a dice to earn $LYRA. To collect your winnings, you need to go to the Lyra app - this led to 7k FC followers in 2 days + brought users to their app

Cont…

More on the Lyra campaign from @willy 

https://warpcast.com/willy/0x0baedfba

> When a new go to market strategy becomes clear, a wave of innovation and opportunity often follows. In 2024, you can go to where the wallets are.

https://jessewalden.com/go-where-the-wallets-are-headless-marketplaces/

This recent essay from Variant’s @jesse shares how headless marketplaces like Farcaster enable a unique gtm

This recent essay from Variant’s @jesse shares how headless marketplaces like Farcaster enable a unique gtm

https://warpcast.com/jesse/0xf819f88f

Our launch had 27x better engagement on Farcaster than Twitter measured by likes per follower

Our growth strategy for @onchainden now has Farcaster at it's core

@jierlich shares some data on the relative efficacy of Farcaster vs X for his project

@jierlich shares some data on the relative efficacy of Farcaster vs X for his project

https://warpcast.com/jierlich/0xbf1c4c83

Some ideas:
- Create your own channel around what mindshare you want to own (e.g. @farmarket) 
- NFT for beta access 
- Leverage MVP frame-apps (e.g. @perl is a good example)  
- Use existing farcater graph (e.g. give access for people who own x NFT) 
- Post on @launch 
- Leverage places channels for localized products

@masonnystrom answers the question, how do you get your first 100 users?

@masonnystrom answers the question, how do you get your first 100 users? 

https://warpcast.com/masonnystrom/0xff26de2b

🧠 Farcaster-native gtm tip:

How we got @perl to 20K+ players in less than a week

1. /perl : waitlist pre-launch, community post-launch
2. Direct Cast : notifiying followers
3. /frames : simple in-feed game (quoted cast)
4. Group Chat: 📈 Team More vs 📉 Team Less

⬇️ Play the living proof ⬇️

GN🌛

GTM (Go To Market) is a critical piece of the product story. 

This series showcases the step-by-step GTM in action by the best in class featuring Nikita Bier's TBH case. (This strategy likely has fueled Gas App's meteoric rise again).

https://go.perl.xyz/GTM101
Reply "@perl" to save this series.

Last, but not least, the Farcaster gtm goat @ace shares a treasure trove of tips on how he leveraged Farcaster for @perl’s gtm:

https://warpcast.com/ace/0xd22538a7

https://warpcast.com/ace/0xce19341e

https://warpcast.com/ace/0xb5c96ee3

I compiled tips for using Farcaster as part of your GTM strategy ☄︎ 

Here is the best advice on using casts, channels, and frames for go-to-market from:

@masonnystrom 
@jess 
@jmj 
@binji 
@jesse 
@jessepollak 
@jierlich 
@ace 
@qw 
& more

↘︎

If you enjoyed this thread please give the parent a recast!

If you enjoyed this thread please give the parent a recast!

https://warpcast.com/petevecchiarelli/0x16768b67

Here @binji.eth recaps @lyra.eth’s campaign around frames and the clean attribution 

https://warpcast.com/binji/0x6a18fd7c