Same thing is happening in crypto 

Every app is building a wallet and adding social features

Every wallet is adding social features and vertically integrating apps 

Every social app is building a wallet and vertically integrating apps

Obviously hyperbole but apps, social, and wallet seem to be the three key superapp features that everyone is converging on even outside of crypto (think Twitter/discord/telegram/tiktok)

In web2 every app tried to embed social (thinking of Salesforce for example)
We are still all using Slack