Consumer Crypto

The fundamental issue with consumer crypto today is lack of consumers. 

Consumers need interesting or entertaining content to stick around.

Sign ups are irrelevant if you can’t retain them.

Everything else is a marginal improvement at best.

Consumers don't need crypto. Crypto needs consumers.

Consumer platform loyalty is fleeting, and they will migrate to the experience with the most substantial incentive. Delivering a ‘what’ accelerates crypto’s ‘when’ and ‘why.’ The ‘how’ is irrelevant to adoption.